Apr
19

Why Is The iPhone a UK Disaster?

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Total Failiure?

We recently covered how T-Mobile Germany dropped their iPhone prices and as predicted O2 followed shortly afterwards by also lowering their iPhone prices. In a seemingly desperate attempt to clear out stocks. But why is the iPhone a total disaster in the UK?

Number 1.
Here in the UK, (Im not totally sure about other countries such as the USA) we tend to get our new phones for free when we sign up to a new contract, a ton of minutes and a ton of texts, especially for £35 ($70) a month. Maybe this is a little odd, but I guess we can shed out a bit of cash for a new piece of technology, right?

Number 2.
Restricted to O2? Or any other specific carrier in other Countries. Nobody wants restrictions, we want competition, lower prices, I dont want to change my Network and neither does anyone else. Its quite clear that Apple sold the iPhone to the largest companies around, O2 and AT&T, a smart move perhaps? Not really. By restricting networks you miss out on everyone else, they may have a smaller market share but it sure as hell adds up.

Number 3.
They havn’t done anything about it. Apple know that their sales are poor, they know that O2 are overflowing with iPhones that no one wants. Yet still Apple have made no changes to their business plan.. All we can hope is this will all change in the near future.

I can honestly say, this brings a smile to my face, knowing that even a fantastic piece of technology, that the iPhone is. Was a complete failiure. Its good to know that people are still willing to miss out on the things they want when there are restrictions in place and the price isnt right. Now Apple has no choice but to try something else with the 3G iPhone in the UK otherwise they will regret it.

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